It is the dream of entrepreneurs to get and keep loyal customers all to themselves and to their businesses, but the creative ideas or ways behind the conversion of these buyers into customers is usually lacking. When properly done, sales promotion become ventures a business or non-charity organisation embarks on to bring in and keep buyers for the sake of selling more to them in the future.
The reason some businesses may not be making sales today is because they are hidden from those who wish to patronize them. Most times, brick and mortar sellers launch all sorts of campaigns just to create awareness. That is actually a step in the right direction since it is aimed at drawing these prospects closer to their physical location (shops) so that they come to see what it is they have in stock for them.
In the case of online marketing or promotion, you don’t wait all the way for your customers to come to you, you practically go to your potential buyers to register your business in their minds and to make your products more visible to them in return. This is a major difference between online and offline marketing because brick and mortar businesses do not move an inch.
Ways to use Online Adverts to make Sales
There are thousands of creative ideas that will turn prospects into a loyal customers. The one you choose for your business depends on the circumstances surrounding your firm.
For example, there are cost sacrifices you make for a less regular customer that will in turn become a big profit for you on the long run. Studies have shown that individuals tend to respond to high quality goods or services at a cheap or even a cheaper rate. If you know this, the next step is for you to think about means to sell quality products to them at a lower rate. By so doing, they will have no other reason to look the side of your competitors. It is true that there are markets where offering cheap services backfires instead, we shall talk about them all.
Let’s now go straight into the different ideas of customer attraction, retention or sales promotion as you may call it.
- Rebates (Money backs)
- Awards and recognition
Freebies as sales incentives
This involves giving out products or rendering services for free to encourage your users to continue patronizing that which you offer to them. So many people dash out to websites or online spaces where free gifts take place, thereby bringing in more eyes (leads) to see and buy what you sell. The truth is that this sales promotion strategy is most suitable for successful organizations with reasonable number of fan base. If not, a starter who engages in this might become bankrupt. Sometimes, it requires customers to show financial commitment before qualifying for a free one which is popularly called Buy one, get one free. Caution needs to be taken when giving out incentives in the form of freebies so that no one thinks the reason for the cheapness is because low quality standards goods are being offered.
Coupons and sales discounts
What are coupon sales? These are tickets (code) with given monetary values which are issued by manufactures of goods to their customers and to be retrieved at the point of sale. This marketing strategy is very much in use today online , and it is aimed at getting more customers to buy from you even when they could not comfortably afford it at the selling price. Some of the popular events that accompany discounts online are during Black Friday deals or Cyber Monday offers. Just like freebies, similar caution is to be applied during coupon code discounting. In all, discounts are aimed at reducing the cost of a product for a customer in order to increase sales.
Sweepstakes as sales marketing
This approach has been arrogated to be one of the smartest ways of marketing. As an e-Commerce shop owner or firm, there are some sorts of creative challenges or contests you present to your followers for quicker and better Return On your Investments. Sweepstakes involves setting a price tag for winning in a competition. That if launched and staged on a website that needs just traffic to survive will indeed yield bountifully. In essence, items which are for sale on that website will eventually get registered in the minds of the visitors for future sales.
Rebates for sales attraction
These are sales promotion techniques which have proven to be irresistible for a long time now. The truth about rebates is to creatively find out why some of your visitors enter your digital store and end up not buying your products. The outcome of your research helps you in presenting your offers in a better format that attracts sales. For example, when you study the market or industry and discover that people are willing to transact but unable to do that because they feel what they order for may not be the same when bought, in that case, you can offer Money back, Guarantee or other measures to boost confidence. That is what rebate is summarily about.
Awards and recognition sales promotion strategy
Although this is emotional, but it does the Job it intends to do. It is aimed at encouraging your customers to keep on the buyer-seller relationship. It can be weekly, monthly or annually. One of the popular examples is the End of the year awards. On thing with this method of continuous sale is that it does not only boost the morale of the award receiver, it ends up making prospects want to key into your rewards system.
In Summary: The Bonus
Nothing sells more than giving value. When you have something great that is in a very high demand, it will only the least marketing approach to begin selling. Therefore, offering value is a marketing method that sells goods or services on its own with little or no promotion help from you.